To be fully entertained is to lose one’s self. How great that feeling is to forget about the news, or your mobile phone, or the various struggles of daily life? Themed experiences aim to plunge us into environments that are out of our own time or geography—or even our age or social class. To enable such suspension of disbelief, these environments need to be thoroughly consistent, including sound and lighting. We thrive on making entertainment spaces true to life or as other-worldly as the imagination allows.