Lighting for 'Strange Days' at The Store X
‘Strange Days: Memories of the Future’ is an exciting new film and video exhibition in a partnership between New York’s New Museum and London’s The Store X in collaboration with The Vinyl Factory.
Bringing together 21 of today’s most radical image makers, all of whom have presented at the New Museum in the last ten years, The Store X on London’s Strand has been transformed into the city’s most innovative audiovisual gallery. Working with The Store X, we’ve developed a lighting scheme for the exhibition’s final room including providing a design for Ben Kelly’s latest work - Columns.
This space is a gallery, bar, shop and lounge and acts as the final point before exiting the Strange Days exhibition. In the evening it is often used for parties incorporating live music and performance art. We needed to design a multi-function space that honoured Kelly’s centre piece but could change from gallery to nightclub at the push of a button.
"We used a mix of tungsten fittings, retro scanners and LED colour-changing fluorescent-like strip lights to provide what appears to be a take on a conventional setting but can become something quite different in the evening," explains Charcoalblue Consultant James Nowell. "We’ve had great fun collaborating internally as well as with The Store X and Ben Kelly on this project."
'Strange Days: Memories of the Future' runs at The Store X on London's Strand from 2 October to 9 December and is open Tuesday to Saturday, 12pm – 7pm, and Sunday 12pm – 6pm.