RUIN at The Store X

London, UK

A multi-sensory vision of a mythical, abandoned nightclub within one of Europe's most exciting cultural spaces with lighting, sound and video system design and installation by Charcoalblue.

All of the technical systems were designed so that they could be reconfigured and reprogrammed to allow the installation to also function as a flexible events space, or working nightclub.

RUIN by Ben Kelly and Virgil Abloh pieced together fragments of a mythical, abandoned nightclub to create a dialogue on musical history. The installation brought together Ben Kelly, one of the UK’s most respected interior designers, and Virgil Abloh, an American designer, DJ and founder of fashion label Off-White.

In collaboration with the rest of the team, we provided lighting design (by Emma Chapman), sound and video system design, and all installation, programming and sequencing for the fully automated 1hr 40min installation which ran for 8hrs a day, 6 days a week in November 2017.

The installation contained six independent video displays of various sizes, eight zones of audio control and a full lighting rig (including 48 custom built LED “fluorescent” tubes covering the walls of the space), which was all centrally controlled and synchronised with the soundtrack.

All of the technical systems were designed so that they could be reconfigured and reprogrammed to allow the installation to also function as a flexible events space, or working nightclub.

“London go to this...photos can’t convey the feeling. Epic evolving soundtrack & lighting scenes. See you on the dancefloor.”

@MrFranMartin

The installation brought together Ben Kelly, one of the UK’s most respected Interior Designers, and Virgil Abloh, an American designer, DJ and founder of fashion label Off-White.

The installation contained six independent video displays of various sizes, eight zones of audio control and a full lighting rig.

RUIN was a fully automated 1hr 40min installation which ran for 8hrs a day, 6 days a week in November 2017.

RUIN by Ben Kelly and Virgil Abloh pieced together fragments of a mythical, abandoned nightclub to create a dialogue on musical history.

The installation included 48 custom built LED “fluorescent” tubes covering the walls of the space.

Watch RUIN come to life.

Project Details

Client

The Store x The Vinyl Factory

Completed

2017

Credits

Creative direction

Ben Kelly and Virgil Abloh

Supporting the industry internationally since 2004

The Queen's Awards for Enterprise: International Trade 2020 UK Theatre Tonic Theatre Communications Group Carbon Literate Orginisation - Silver