Pier 57

Originally designed by American architect and civil engineer Emil Praeger in the early 1950’s, Pier 57 was the largest dock ever built by the City of New York. It was completed in 1954, built by the New York City Marine and Aviation Department. The pier served as a shipping terminal for several years before succumbing to the decline in the city’s maritime industry. It served as a parking garage for the city’s buses for three decades and had been vacant since 2003. In 2004 it was listed on the National Register of Historic Places.

With Google as client, the project is as technically ambitious as one would expect, allowing visitors, – both internal and external, to Google to enjoy a seamless user experience across the campus of the Pier. Charcoalblue Experience were tasked to lead the Event and Guest Experience project scope creatively managing the audio-visual design, experiential activations, custom content integrations, specialist lighting, rigging, function and the form of gathering and collaboration spaces.

Charcoalblue Experience developed a creative delivery model that ensured all the stakeholders were aligned to the client’s vison. The project was highly complex with vendors, architects, integrators, designers, and client teams all needing clear and uncomplicated delivery strategies that ensured the project was successful. The Charcoalblue Experience team were instrumental in delivering this landmark project for Google, leveraging their skills across project management, design coordination and client representation to ensure the outcomes of the project were delivered.