Simon Boseley

Simon provides digital design solutions. Versed in software development and visualisation; Simon utilises these skills to develop digital experiences using a variety of new and innovative technologies.

I’m a Digital Design Consultant at Charcoalblue. My role involves helping the team visualise and engage with our creative work, as well as contributing my own creative intent, by developing platforms and experiences across various mediums as part of our Digital Studio offering.I bring a careful, detailed eye to everything I do. I care about getting things right, but I’m equally drawn to asking why we’re doing it a certain way and whether there’s a better approach. Collaboration is central to how I work; with Digital Studio sitting at the intersection of multiple teams within Charcoalblue, I find real energy in the process of bringing our ideas to life together.What drives me most is the quality of the finished outcome and staying curious about what’s coming. New technologies constantly open up new ways to tell stories and connect with our audience, that constant evolution keeps me motivated.

What Excites You Most About Your Work

What excites me most is when a concept stops being abstract and starts to become something you can see or interact with. The pace of change in digital tools keeps that exciting, there’s always a new technology reshaping what’s possible, which means both the process and output feels different every time.

What Brought You to Charcoalblue

My background spans architectural technology, game development, and AR/VR research. That path places me at the overlap between physical and digital space. Alex Judd introduced me to Charcoalblue, and the studio’s approach to bringing technology into the built environment – an industry typically slow to adopt new methods – immediately resonated. It felt like a natural convergence of everything I’d been working towards. It’s a rare niche, and I wanted to be part of it.

What Does Great Design or Experience Mean to You

Great design to me is seamless and never obvious, it’s intuitive and just makes everything feel right. You recognise bad design because the door is in the wrong place, the user interface feels clunky, or the experience feels engineered and pulls you out of the moment. Great design does the opposite: it disappears entirely, leaving just the feeling it was meant to create.

A Project That Shaped How You Work

Working on the Museum of the Future was a significant project for me at Charcoalblue. It was my first real immersion in how the studio operates, the different disciplines involved and how they synchronise to land something tangible. As someone inclined to go down the rabbit hole, it taught me the importance of understanding what a project is trying to achieve before focusing on how.

What Clients/Colleagues Value About You

I think it’s the ability to bridge. My background spans architecture, design, and technology, which means I can usually find common ground between teams with different perspectives, goals, and ways of communicating and translate between them without losing what matters. This also comes in handy when delivering design intent through visuals and our applications, where the ideas needs to land clearly across very different audiences.

What You Hope People Feel in a Space You’ve Worked On

In digital terms, I hope my work makes people pause and genuinely feel the potential of a space before it exists. Whether that’s creating a sense of wonder in VR, or providing visual feedback that helps the team make better design decisions, the goal is to make Charcoalblue’s design intent real and felt at every stage of the process, not just at the end.

A Problem You Love Solving

The problem I find most satisfying is when multiple teams each have a vision, but those visions haven’t yet found a common language. Translating between a designer’s creative intent, a client’s goal, and a technical team’s constraints, and finding a frame that aligns them – via any medium delivered by Digital Studio – is a challenge. When it works, everyone feels correctly represented!

What We Won’t Learn from Your CV

I’m currently wearing every hat on my house renovation: designer, client, and contractor. Turns out briefing yourself is harder than briefing a client. It’s taught me more about finance and the gap between design intent and physical reality than anything I’ve done professionally.

A Place That Shaped or Inspires You

Barcelona. Two buildings I think about more than any others: the Sagrada Família and Casa Batlló. They can’t be absorbed in a single visit; they force you to pause and look again and again, as with any great experience.

Coffee, Travel, or Creative Ritual

Gaming. It’s shaped how I think about interactive experience and spatial design more than any formal education has, and it’s a lot more fun.

What Are You Learning About Right Now

Trying to stay current with AI, and largely failing! The pace is relentless; it feels less about keeping up and more about not looking away.

Cultural Value You Most Identify With

Creativity and innovation feels most natural to me, not because I consider myself particularly strong in these traits, but because I’m always wondering whether there’s another way of representing an idea, a better tool, a smarter approach, or a technology we haven’t considered yet. I find that the most interesting ideas often come from introducing something new to play with and seeing where it leads.

Cultural Value That Guides Engagement with Others

Collaboration shapes almost everything about how I work. My role sits at the intersection of multiple teams, which means I’m constantly translating between different perspectives and goals. I’ve found that the best outcomes happen when everyone feels genuinely represented, and that starts with regular collaboration to ensure nothing is miscommunicated. Over various projects I’ve learned that maintaining touchpoints across clients, and creative and technical teams is essential; it keeps everyone aligned on a shared vision and ensures nothing is lost in translation as a project evolves.

Cultural Value That Inspires You to Go the Extra Mile

Professional excellence. In my work, the extra mile often looks invisible: a render refined one more time, a user interface tweaked again for slightly better feel. I find it hard to let something go when I know it could be sharper. But that’s not just personal standard; it’s about respecting others’ work and showcasing their intent as best I can, while delivering the best possible experience to the people it’s for. In a studio where the quality of creative work is exceptionally high, I feel a responsibility to match that standard in everything we deliver digitally.