Business Development & Marketing Manager
Sarah leads our brand, communications and BD activities with a focus on building great connections. As a team of creative collaborators, our work is nothing without the bond formed from true rapport and understanding with our clients and project partners.
Sarah joined Charcoalblue’s London office from New Zealand in mid 2019. Before that, she was Chief Executive of Creative Waikato, a regional arts capability building and advocacy agency in Hamilton, NZ. This role involved extensive work within the theatre sector advocating for and supporting cultural infrastructure development. Prior to that Sarah was Director of her own event management company which produced large scale arts festivals and community events. Other roles Sarah has undertaken include Organisational Development manager and Communications manager in large regional government organisations; Marketing and Web development management, Corporate Sponsorship management, as well as Senior Brand and Sales management in the FMCG industry. Sarah has also worked in the advertising industry and over her life has been based in the UK, Canada, Australia and New Zealand.
In her ‘other’ life, Sarah is an accomplished performing arts practitioner on stage in drama, comedy and musical theatre. Recent productions she has had featured in include; The God of Carnage, Sister Act, Shirley Valentine, Mary Poppins, King Lear and The Addams Family.
If you were to establish your own venue, what would you call it? and what would that venue specialise in? Dance, live music, theatre…?
I would create a bespoke theatre venue especially for young children and call it ‘Rear End of the Horse’. It would focus on fantastical story-telling and interactive programming and have genuine accessible programming for all.
What qualities should a 'great performance space' have?
Flexibility. My favourite thing is for the curtain to go up, and have my breath taken away at how the space has transformed into another place and time. Also, women’s toilets. Lots and lots and lots of women’s toilets.
What first sparked your love of theatre or performing arts?
Seeing Oliver with my mother at age 7 in Sydney, Australia, and falling in love with the character of Nancy; and then having my heart broken at her demise (plot spoiler).
If you could recommend visitors to London experience one thing, what would it be?
Being new to London myself that’s tricky, as I have so much to discover. However, recently I attended an opera at the Royal Albert Hall. I’m not sure I will ever have another theatrical, atmospherical, emotional, or spiritual experience like it again – and I don’t even like opera!